With his business model design template, an enterprise can easily describe its business model. Many different business conceptualizations exist Osterwalder's 2004 thesis and co-authored 2010 book propose a single reference model based on the similarities of a wide range of business model conceptualizations. Since the release of Osterwalder's work around 2008, the authors have developed related tools such as the Value Proposition Canvas and the Culture Map, and new canvases for specific niches have also appeared.įormal descriptions of a business become the building blocks for its activities. The nine "building blocks" of the business model design template that came to be called the Business Model Canvas were initially proposed in 2005 by Alexander Osterwalder, based on his PhD work supervised by Yves Pigneur on business model ontology. It offers a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances, assisting businesses to align their activities by illustrating potential trade-offs. The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones.
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